Why newsletters work

Do Newsletters Really Work? Are they still relevant in a point in time when social networking and blogging are all the rage?

How can you leverage newsletters for more business and better customer engagement? You probably write a blog every few days, at least twice a month I hope. Your goal is to develop a stronger relationship with your prospects and customers. Guess what? Everyone with any ambition in your industry operates in the exact same way.

How can you accomplish all of these things and more? Newsletters work well to do all of these things. The key to newsletter success: making yours unique and informative. But how should you share this with them? A properly designed newsletter is a great way to blend knowledge, events, and shared information. It can include local community information and be a spotlight for new products or services.

Success with newsletters is highly measurable if you design and distribute them digitally. But, if you are not producing a newsletter that can be counted on showing up in their inboxes consistently, you are actually doing a disservice to your audiences. Publish regularly and consistently, define success and measure the results, and always be on the prowl for relevant information; in the end you will garner great results.

Here are what we believe are the top 5 reasons why newsletters do, in fact, work. Communicating with your prospects and customers via electronic newsletters can cost literally pennies.

Start slow and build trust. Keep your list clean: List hygiene is crucial to your success. Regularly sweep your lists for duplicate addresses, typos and accounts that bounce emails back to you. That usually means placing an unsubscribe link in the footer of every email. Make your emails mobile friendly: The majority of emails are opened on mobile devices , so you need to make sure your newsletter templates display well on small screens.

Html emails display well on mobile devices, but make sure your code is clean to avoid getting marked as spam. Outsource your email list management: Managing your email subscriber list can quickly become a full time job. List management, which includes removing defunct addresses, ensures maximum deliverability. Outsourcing this routine task can give you more time to focus on growing your business. Deep Dive. How to Create a Newsletter.

Examples of popular tools include: Mailchimp. Campaign Monitor. Own mindshare, engineer engagement and drive sky-high marketing ROI with email newsletters. Naming Your Newsletter. How to Write a Newsletter. Want to engage your audience while sharing your best content and deepest insights?

Add a For example, if you designed your newsletter as a roundup of all your best blogs, the click flow would look something like this: The reader opens your newsletter. The reader clicks on a link to a blog. The reader clicks on a CTA within the blog and goes to a conversion page. The reader converts to a paying customer or visits another page. Email newsletters are the ideal marketing asset: Low-effort and high-value. A high bounce rate could get your account flagged as spam.

List growth: The rate of new subscribers, minus unsubscriptions and dead email accounts. List growth can translate to business growth. Open rate: The share of emails that are opened.

This metric indicates how well your subject lines are written and which topics are of most interest to your subscribers. Click-through rate: The percentage of readers who click from the newsletter to your website. This metric is highly important to your sales goals. Newsletter Ideas. Here are some things to consider: Blog roundups: Share your top-performing articles from the month with a preview of each article. Industry news: Gather relevant news stories from around the web to share with your audience.

Customer stories: Encourage readers to share their stories and testimonials to be featured in your newsletter. You can also include more formal case studies. Promotions: Offer exclusive savings and deals to your subscribers before the promotions go public. The Moz Top 10 is a semimonthly newsletter sharing the 10 most valuable articles on SEO and digital marketing.

It offers quick reads to help subscribers stay up to date on current events over their morning coffee or on their daily commute. Brafton: We have to boast a little bit, right? Our newsletter, The Content Marketer, adheres to all of the best practices discussed here. We share high-value content with amazing custom imagery and eye-catching CTAs. Start Creating an Amazing Newsletter Today Newsletters are an essential tool for converting new leads into paying customers.

No nonsense. Just really good marketing insights. Sign up to get free weekly resources. Thanks for subscribing! We use cookies to improve your browsing experience. Magento Shopify bigcommerce WooCommerce View all. Partners Blog Whitepapers. Sam Smith Ecommerce Consultant at Doofinder. Differences between a newsletter, mailing, and email marketing Why is it so important to send emails to our clients?

How a newsletter works: what do you need? The strategy 2. Subscriber list 3. Email marketing tools How to sell more in your e-commerce with your newsletter. Sales Increase. General Topics. How to find the best dropshipping suppliers and what you should take into account when negotiating with them. Doofinder uses its own and third-party cookies that allow us to improve browsing usability and collect information. Cookies will not be used to collect personal information.

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