How long should web page be

The problem with this approach is that if everything is important, then nothing is important. CTAs are one of those things in marketing where more is not always better. By cramming too much into a small space you are making it harder to digest your content.

The same battle has been playing out in the world of print for years. Take a look at two magazines that you might see beside each other in a grocery store checkout line. You are likely familiar with these two design approaches. Can you crowd your layout with text, type, photo and still have your magazine or website work?

Sure, this approach has been successful in many cases. There are extremes on both sides, but it depends on what approach makes the most sense for your content and brand position. Users will make judgements on the type of company you are as soon as they land on your web page.

One solution that addresses both of these concerns is vertical pagination that acts as an index or progress indicator. This idea has been around for a while but is becoming more sophisticated and making a comeback.

In the below example, County Health Rankings and Roadmaps uses traditional vertical circle pagination on the left with the addition of the section title. As another example, Atomica lays out its State of European Tech report the circles are replaced with numbers. Both examples give you an idea of how much is on the page, where you are on the page, and also makes it easier to return to a previous section. For interior pages, content can be accompanied by a time estimate, e. All other factors being equal, which runner do you think will have a faster time?

If you want to decrease page load time for all users, consider looking for, fixing, and optimizing the following :. This will give you a page speed score and give you page speed optimization tips specific for your website. About The Author: Blue Corona's Editorial Staff is determined to help you increase your leads and sales, optimize your marketing costs, and differentiate your brand by passing on our tribal knowledge. The team vigilantly stays on top of the latest in digital marketing, bringing you the top insights with expert commentary.

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Contact us for complete details. Marketing Services. Sign me up for the Blue Corona newsletter. Back to Posts. Plus, longer copy is better for SEO purposes. The reality is both sides have a point. Many web users are flighty, fickle creatures.

So too much text can certainly be a problem. However, too little text also has its faults. A webpage generally needs a minimum of words for SEO purposes. A landing page needs to be optimised for certain keywords in order for search engines to find it, and these words needs to be naturally incorporated into the copy so that it reads well.

Plus, it has to be long enough for search engines to find and index the content. There is also an argument that shorter copy may attract a lower quality of lead. It may be effective if your goal is simply to have more people sign up to your email list, or download a free eBook. But these leads require a lower barrier of entry and may not be as effective in leading to a sale or conversion. It should be as long as it needs to be bearing in mind the word minimum. And no longer.

And leave out everything else.